August 13, 2021
By Ariane
When you create a website, you need to think about a lot of things. First, there is the website structure, the content, the pages, the pictures, and the color palette. Fonts and typography are not often a priority. Since they are elements of your brand image, they can help you create a professional-looking site. Here are a few tips on how to use fonts effectively on your website.
Read moreJuly 28, 2021
By Ariane
Whether you are a consultant, a virtual assistant or simply an entrepreneur, you most likely want to make it known so that you can sell your services. So, how do you do this? If you have a website, it is a good idea to have a section just for what you offer. Let's take a closer look at how you can present your services on your website like a pro and get sales.
Read moreJuly 23, 2021
By Ariane
On the web, there are many tools that are there to help you advertise your business. When someone wants to have a presence on the web, many wonder if having a Facebook page is enough. Should they bet on a website instead? Let's take a closer look at the advantages and disadvantages of websites and Facebook pages. In short, these two tools are mostly complementary and meet different needs.
Read moreJuly 16, 2021
By Ariane
Ah SEO! This is certainly something important when creating a website. But is it relevant to a blog? Our answer: definitely! Adding a blog to your website can help you look good to search engines. So here are some tips to create articles that will be loved by your community and Google!
Read moreJune 16, 2021
By Ariane
What is your brand image’s most important element? It is probably your logo. Whether it is for your products, social media or website, your logo must be displayed everywhere so we can recognize your brand easily. Besides increasing your credibility, it allows you to show your values and what makes you stand out from the competition. Let’s see how you should use your logo on your website in an effective way.
Read moreJune 09, 2021
By Ariane
There are different ways to have visitors on your online store. You can promote it on social media, do contests, but what about your website’s SEO? In the competitive field of online stores, it is essential that your site can be found easily by search engines. Here is a reminder about the basic SEO elements and how you can apply them to your online store.
Read moreMay 26, 2021
By Ariane
Do you feel lost when someone talks about PNG or SVG? Do you know which file format to use for your logo or if you need to prioritize PNG images over JPG on your website? Today, we will look at image file formats. We will explain what purpose they serve and when you should use them. It is essential to choose the right file formats on your site in order to have good-looking pictures.
Read moreMay 19, 2021
By Ariane
What can you do to market your products or services? You can do campaigns on social media or Google Ads. You can do some networking or talk to your entourage, but did you ever think of working with an influencer? There are influencers in many fields, and many of them also work on platforms other than Instagram. Here are then a few pieces of advice on finding the perfect influencer and having a successful campaign.
Read moreMay 14, 2021
By Ariane
While everybody is thinking about being on TikTok or Clubhouse, many social media are not used at their fair value. When there are videos, the first reflex is to think about YouTube, but did you ever hear of Twitch? This live streaming social platform owned by Amazon is the perfect place for video game players. Would Twitch be relevant to promote your project?
Read moreMay 12, 2021
By Ariane
What can you do to ensure your website looks professional? This is a part of the answer: the design of your site must be impeccable. You might not be familiar with the basic rules of design. You might not be a very artistic person too. This is why we ask our graphic designers to give you a few pieces of advice regarding the creation of your website. These details can make a huge difference.
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